Al Safwa Cement Company (ASCC) was established in 2007 in Jeddah in the western region of Saudi Arabia as a joint venture between AL KHAYYAT Group – the pioneers in the field of building materials in the Kingdom, and LAFARGE – the worldwide leader in building materials.
RapidTech has been awarded the project for delivering IVR based CRM solution to cater their customer needs via portal and SMS.
The first Al-Raya store was opened on 70th Street in Jeddah with a small 1700 sqm selling area displaying 15,000 items. They have now grown to 30 branches, including eight in Jeddah, three in Taif, two in each of Madinah, Khamis Mushayt and Najran, one in each of Makkah and several other cities across the western and southern regions of the Kingdom of Saudi Arabia. Additional new branches are planned for 2012.
RapidTech shall offer Al-Raya group, corporate identity development services including brand logo/theme development, website development etc. for their upcoming subsidiary.